استاوروا

Tehran, May 17 (SENA) - Svetlana Stavreva, Head of IPRA, has announced her message to SEO of Iran as the official of this international institution.

As SENA reports, the announcement is as follows:

“I hope you are in perfect health. Coinciding with 27th of Ordibehesht, the Public Relations’ Day, I want to congratulate to every worker in this field in Iran.

As you know, COVID-19 has reshaped our lives, behaviors, laws and criterions. Regardless of how long this illness takes to be cured, it would transfigure us and our lives in the future. Obviously, the world will never be like before.

I dare say Public Relations would be globally redefined. This reflects the spread of Public Relations in professional and transactional fields, which is decision makers’ management in inter-organizational communication and communicating with people.

It is of grave importance that this pandemic has strengthened the need of communication and vast cooperation; and also exhibited that professionals of Public Relations are capable of leadership in critical variations and avail their efforts for their customers and society.

I believe that COVID-19 has taught us how to “go on” and how to use the correlation between “utterance” and “performance”, which is a part of an organization’s natural cycle, to head towards earning credit, purposefulness and transparency.

It would be great if we all cooperate to rebuild a better future that we all have in our minds. This reflects not only the concept of our performance in an organization, but also averting these difficulties.

Eventually, I recommend you my entourages to get to your goals, regardless of whatever caused limits, stronger than before; and not to be defeated by the shortages or upcoming impediments.”

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